| Code |
Description |
| B1 |
CG1. To acquire knowledge of management, instrumental techniques and the most advanced, innovative elements in the study of commercial activity with the purpose of using them in commerce. |
| B2 |
CG2. To apply the knowledge acquired in professional practice in the future, developing the conceptual and operative abilities of future business managers in the context of a dynamic global economy undergoing a continuous process of change and innovation. |
| B6 |
CG6. To be familiar with different economic, legal, social and cultural situations and to acquire a global, multicultural perspective with the aim of guiding the strategies and operations targeting both national and international markets. |
| C1 |
CE1. To be familiar with the fundamental concepts and the development of the economy and business activity from a triple perspective: economic development, structural change and internationalization. |
| C4 |
CE4. To know the aims, functions and instrumental techniques of organizations’ different subsystems, as well as the relationships existing between them from the perspective of a systems approach. |
| C6 |
CE6. To be able to find, select and analyze information, documentation and other instruments of economic, juridical and social character concerning domestic and international commerce, with the aim of guiding the design and implementation of the strategy and the operative management of commerce. |
| C7 |
CE7. To be familiar with the interrelation between strategic marketing and strategic management from the perspective of a market-oriented perspective, as well as the relationships between organizations and their milieus with the aim of designing, with the help of marketing concepts and tools, goals and strategies that will be deployed in a comprehensive marketing plan. |
| C11 |
CE11. To understand the concept of quality, its implications in the implementation of tasks and functions and its influence in commercial reputation, as well as being able to assess and set up management systems and quality standards. |
| C15 |
CE15. To know and apply the quantitative methods of operations research for decision making in the area of commerce, as well as the design and analysis of surveys through probabilistic sampling for carrying out market research. |
| C25 |
CE25. To be able to choose and apply techniques of social research for the study of society with the aim of guiding the commercial strategies of organizations, as well as being able to assess commercial policies. |
| C26 |
CE26. To be able to use the personal skills, attitudes and knowledge acquired in the academic context through simulation of real situations of professional practice and through contact with the business world by means of the experience acquired with internships. |
