Guia docente 2021_22 Facultad de Ciencias Sociales y de la Comunicación

Learning outcomes

Expected results from this subject	Training and Learning Results
Describe historical evolution of the advertising communication and of the public relations, as well as of the industrial appearances, *sociopolíticos and aesthetic that inciden us his elements, forms and processes	A5	C9
Define and classify of the strategies, and his creative development, applicable in the institutions and public and personal companies, as well as of the necessary methodologies for his analysis, audit and evaluation		C12	D3
Use the technologies and communicative technicians us distinct means or systems mediáticos combined and interactive (multimedia) and for the creation in new supports		C11
Recognise and find the strategies and processes directed to the creation and realisation of advertising messages us distinct supports and media		C12
Organise the time, with skill for the classification of tasks	A5	C11
Assume the leadership in projects, resolving *eficientemente and valuing commitments of social responsibility			D3 D4