Guia docente 2021_22
Facultad de Ciencias Sociales y de la Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Company: Basics of marketing techniques
   Assessment
  Description Qualification Training and Learning Results
Problem solving Development of exercises, revision test, video viewing in the classroom, etc. Afttendance, participation and public presentations made will be also valued. 5 A2
A3
B2
B3
C10
D1
D2
D3
D4
Autonomous problem solving Exercices that are implemented in practical classes and are developed independently by the student outside the classroom. The student must solve a series of exercises in the time and conditions established by the teacher. The total score for this section will be divided between class attendance and the total number of exercises that are proposed. These exercises must be uploaded to Moovi and the deadline will be determined by the teacher. Attendance at practices is compulsory, so in order to obtain the score for the work, a student must attend at least 80% of the sessions. 5 A3
B3
C10
C14
D1
D2
D3
D4
Mentored work
The supervised work will be in a group and will consist of the development of a project that will be specified in the delivery of 5 tasks related to the development of a marketing plan of a company / product of the industrial sector proposed by the teacher.
The grade obtained by each student in this section will be the grade for the group work, but it may be modified by their participation both in the work and in the seminars.
Both the composition of the groups and the company will be determined in the first seminar session (according to the official calendar) under the supervision of the teacher.
Those students who do not attend the first seminar session will have until the second session to join a group, always after acceptance by the teacher.
Those students who arrive at this second session (according to the official calendar) are not included in any group will not have the right to carry out the work, not considering any compensatory activity in this case.
Attendance at the seminars is compulsory, so in order to obtain the work score, a student must attend at least 80% of the sessions.
20 A3
B3
C10
C14
D1
D2
D3
D4
Objective questions exam An exam (70%) aimed at checking the level of assimilation of the concepts developed in the subject. It is necessary to achieve a score of 3.5 points between both tests to pass the subject and add the score obtained in the rest of the evaluation methodologies. 70 A3
B3
C10
C14
 
Other comments on the Evaluation
More information about evaluation is available in Moovi.


The system is a classroom-based training. Then, students have to assist to the theoretical and practical sessions in the schedule established by the centre. 


The evaluation system has been designed around two elements:

a) Practical. The qualification will be maximum 3 points. 

b) Theoretical. A written exam that it will realize in the official timetable. The maximum punctuation will be: 7 points.

In order to be able to pass the subject, it is required to obtain at least a qualification of 3,5 points in the evaluation of the theoretical part. 

ANNOUNCEMENT OF JULIO / EXTRAORDINARY

1. The evaluation procedure in the second edition (July) is the same that in the first. 

2. If the subject is not surpassed during the academic course, students will have to repeat the subject again according to the new guide criteria in the academic course in question. The qualifications will not be maintained. 
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