Guia docente 2021_22
Facultad de Ciencias Sociales y de la Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Company: Basics of marketing techniques
   Skills
Code Description
A2 That the students know how to apply their knowledges to their work or vocation in a professional way and have the abilities that are usually shown through the production and defense of arguments and the resolution of problems inside their area of study.
A3 That the students have the capacity to collect information and interpret relevant data (usually inside their area of study) to issue judgements which include a reflection on relevant subjects of social, scientific or ethical nature.
B2 Interpretative competence of the communication: ability to analyze the elements of the communication and generate the knowledges in this discipline.
B3 Interpretative competence of the environment: ability to analyze and interpret the economic, political, socio-cultural, technological and communicative environment.
C10 Theoretical and practical knowledge of the techniques of management in communication companies.
C14 Directive and collaborative dexterities: ability and skill to take on responsibility of the area of communication of an organization, facing the strategic management of their intangibles, the corporate social responsibility and the relations with different publics.
D1 Interpretative competences of the communication: ability to recognize ethical implications in professional decisions.
D2 Creative competences: ability to the creativity, the innovation and the adaptation to the change.
D3 Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork.
D4 Managerial competences: ability to administer the time, with skill to the organization of tasks.
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