II. Defining Communication |
1. Essential characteristics of communication
2. Relational perspective and symbolic perspective
3. Symbols in communication
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IV. The communicative actions |
1. Perception as a necessary action for communication
2. Interpretation and expression
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VI. History of communication II |
1. Two-step flow
2. Diffusion of innovations
3. Agenda-setting
4. Spiral of silence
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VIII. History of communication IV |
The new communicative context |