Guia docente 2020_21
Escola de Enxeñaría de Telecomunicación
Degree in Telecommunications Technologies Engineering
 Subjects
  Business: Company Fundamentals
   Contents
Topic Sub-topic
UNIT 1: INTRODUCTION TO BUSINESS ADMINISTRATION 1.1. The concept of firm.
1.2. Main objectives of a business firm.
1.3. Business ownership and types of companies.
1.4. The company as a system.
1.5. Business environment.
1.6. Information and communication technologies.

UNIT 2: ECONOMIC AND FINANCIAL STRUCTURE OF THE COMPANY 2.1. Assets, Liabilities and Net Equity
2.2. Working capital analysis
2.3. Operating cycle and cash conversion cycle
Unit 3: THE RESULTS OF THE COMPANY 3.1. The results of the company
3.2. Profitability
3.3. Solvency and liquidity
UNIT 4: THE INVERSION IN THE COMPANY 4.1. Concept of investment
4.2. Classes of investments
4.3. Criteria for the evaluation and selection of investments: static and dynamic
UNIT 5: FINANCIAL OF THE COMPANY 5.1. Concept of source of finance
5.2. Types of sources of finance
5.3. External finance in the short term
5.4. External finance on a long-term basis
5.5. Internal finance
UNIT 6: OPERATION MANAGEMENT (PART I). GENERAL FEATURES 6.1. Research, development and technological innovation.
6.2. Functions of Operations Management.
6.3. Classification of productive processes.
6.4. The economic programming of the production.
6.5. The productivity: indicators of productivity.
UNIT 7: OPERATION MANAGEMENT (PART II). 7.1. The costs of production.
7.2. Break-even point.
7.3. Make-or-Buy decisions.
7.4. Operational leverage.
7.5. Inventory control.
UNIT 8: MARKETING MANAGEMENT 8.1. The market.
8.2. The competition.
8.3. Marketing system.
8.4. Marketing-mix.
UNIT 9: MANAGEMENT AND ORGANIZATION

9.1. The management system.
9.2. Human Resources management.
Practical classes 1: Typology and nature of the firm
Practical classes 2: ICT´s environment
Practical classes 3: Analysis of the economic and financial structure of the company I
Practical classes 4: Analysis of the economic and financial structure of the company II
Practical classes 5: Analysis of the economic and financial structure of the company III
Practical classes 6: Analysis of the results of the company
Practical classes 7: Investment Decisions I
Practical classes 8: Investment Decisions II.
Practical classes 9: Financing I
Practical classes 10: Financing II
Practical classes 11: Productivity
Practical classes 12: Production costs
Practical classes 13: Production
Practical classes 14: Business plan
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