Máster Universitario en Administración Integrada de Empresas e Responsabilidade Social Corporativa
Descriptors
Total Cr.
Choose
Year
Quadmester
3
Mandatory
1st
1st
Teaching language
Spanish
Galician
English
Prerequisites
Coordinator
Otero Neira, María del Carmen
E-mail
cachu@uvigo.es
Lecturers
Fernández Arias, Mª Jesús
García Rodríguez, María José
Otero Neira, María del Carmen
Web
General description
The goal of this matter is understanding how Marketing and Corporate Communication of companies provide information about their corporate identity in order to influence their image on their stakeholders through corporate associations (including CSR) to, in the long term, configure Business Reputation. And ultimately inform their stakeholders
