The matter pretends to provide to the student the necessary knowledges to design and develop a program of marketing and qualify him for the taking of commercial decisions. In concrete, the subject of commercial direction II pretends to deepen in the knowledge and put in practice of the operative strategies of marketing: product, price, communication and distribution.
International students may request from the teachers: a) materials and bibliographic references in English, b) tutoring sessions in English, c) exams and assessments in English. Only PCEO Degree
