Guia docente 2020_21
Facultade de CC. Sociais e da Comunicación
Máster Universitario en Dirección de Arte en Publicidade
 Subjects
  Theories about Design, Image and Creativity
   Contents
Topic Sub-topic
1. The communicative value of the image 1.1. The conceptualization of the image
1.2. The image along the history
1.3. Image and contemporaneity
2. Narration and visual grammar 2.1. The visual narrative system
2.2. The models of visual analysis
2.3. The grammatical model
2.4. The visual syntax
3. The foundations of design 3.1. Conceptual elements
3.2. Visual elements
3.3. Elements of relation
3.4. Practical elements
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