Guia docente 2020_21 Facultad de CC. Sociales y de la Comunicación

Contents

Topic	Sub-topic
Subject 1: Interactiveness.	What means and by that matters. Internet
Subject 2: Web oriented design	Design of the information Design of the interaction Design of the presentation
Subject 3: Product development	Multimedia development
Subject 4: SEO and SEM	Technicians and tools for the optimisation of the search engine optimization and main tools of advertising in searchers.
Subject 5. Social Media Managing	Social networks, preparation of a social media plan and scheduling of contents. Strategies in social networks. Metric and analysis
Subject 6. e-mail Marketing	Campaigns of mail marketing. Legislation. Tools for email marketing. Practical development with tools for email marketing
Subject 7. New formats	New formats of multimedia Podcasting Transmedia actions