Guia docente 2020_21
Facultad de CC. Sociales y de la Comunicación
Grao en Publicidade e Relacións Públicas
 Subjects
  Multimedia and web advertising production
   Competencies
Code Description
A5 That the students have developed those learning skills necessary to undertake later studies with a high degree of autonomy.
C9 Knowledge of the communication strategies and its creative development, applicable to all type of organizations, as well as of the necessary methodologies to its analysis, audit and evaluation.
C11 Competence or digital literacy: ability and skill to use the technology and techniques of communication in new formats, interactive means and multimedia.
C12 Analytical-synthetic dexterity: ability and skill to establish the strategy, planification and own processes of the advertising communication and of the public relations.
D3 Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork.
D4 Managerial competences: ability to administer the time, with skill to the organization of tasks.
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