| Code |
Description |
| A3 |
That the students have the capacity to collect information and interpret relevant data (usually inside their area of study) to issue judgements which include a reflection on relevant subjects of social, scientific or ethical nature. |
| B2 |
Interpretative competence of the communication: ability to analyze the elements of the communication and generate the knowledges in this discipline. |
| B3 |
Interpretative competence of the environment: ability to analyze and interpret the economic, political, socio-cultural, technological and communicative environment. |
| C1 |
Knowledge of the historical evolution of the advertising communication and of the public relations, as well as of the industrial aspects, socio-political and aesthetic that influence on their elements, forms and processes. |
| C2 |
Socio-cultural competences: Knowledge of the socio-psychological processes that affect to the development of the communication in general, the specific of the advertising communication and those related to public relations. |
| D1 |
Interpretative competences of the communication: ability to recognize ethical implications in professional decisions. |
| D3 |
Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork. |
| D4 |
Managerial competences: ability to administer the time, with skill to the organization of tasks. |
