| Code |
Description |
| A1 |
That the students show having acquired and understanding knowledges in an area of study that splits of the base of the general secondary education and usually is found in a level that, despite its support in advanced books of text, it includes also any aspects that involve pertinent knowledges of the avant-garde of his field of study. |
| A3 |
That the students have the capacity to collect information and interpret relevant data (usually inside their area of study) to issue judgements which include a reflection on relevant subjects of social, scientific or ethical nature. |
| B1 |
Interpretative and operative competences of the communication as a reality and as a field of study from the humanistic and technical point of view: theoretical knowledge of the communication. |
| B2 |
Interpretative competence of the communication: ability to analyze the elements of the communication and generate the knowledges in this discipline. |
| B3 |
Interpretative competence of the environment: ability to analyze and interpret the economic, political, socio-cultural, technological and communicative environment. |
| C2 |
Socio-cultural competences: Knowledge of the socio-psychological processes that affect to the development of the communication in general, the specific of the advertising communication and those related to public relations. |
| D3 |
Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork. |
