Subject 2.- The STRATEGIC PLANNING OF THE *PUBLIC MARKETING |
2.1. The Strategic Planning in the public Organisations and *without encourage of lucre
2.2. The Strategic Plan.
2.4. The *Marketing and the public Strategic Planning
2.5. The Plan of *public Marketing |
Subject 4.- The BEHAVIOUR OF THE PUBLIC CONSUMER |
4.1. The behaviour of the consumer: his importance for the *marketing.
4.2. The process of decision of purchase and his typology.
4.3. Internal and external determinants of the behaviour of purchase.
4.4. Models that explain the *behaviour of the consumer. |