Guia docente 2020_21 Escola de Enxeñaría Forestal

Contents

Topic	Sub-topic
1.- COMPANY LIKE A COMPLEX SYSTEM	1.1. The system company: components. 1.2. Aims and functions of each component
2.- THE SURROUNDINGS OF THE COMPANY.	2.1. The general surroundings 2.2. The specific surroundings 2.3. Study of the forest-wood surrounding
3.- DIAGNOSTIC And BUSINESS STRATEGY.	3.1 Business strategy 3.2. Diagnostic: global, functional and SWOT 3.3. Strategic design
4.- THE HUMAN FACTOR IN THE COMPANY.	4.1. Business culture 4.2. Leadership 4.3. The power in the organisations 4.4. Human resource management
5.- ORGANISATIONAL STRUCTURE IN THE COMPANY	5.1. Organisational structure 5.2. Parameters of design of the structure 5.3. The organisation chart 5.4. Typology of structural groups 5.5. New structural forms
6.- INTRODUCTION TO MARKETING	6.1. Marketing: basic concepts and decisions of marketing. 6.2. Markets investigation. 6.3. Segmentation and product positioning 6.4. Marketing decisions
7.- ECONOMIC APPEARANCES-FINANCIAL OF THE COMPANY	7.1. The investment concepts and types 7.2. The finance: concepts and types 7.3. The countable reflection of the economic facts: the balance and the account of losses and gains 7.4. Economic indicators-financial: the tree of profitability and the deadlock
8.- INTRODUCTION PRODUCTION AND LOGISTIC	8.1. Basic concepts of the system of production and logistical. 8.2. Objective of the function of production 8.3. Types of productive systems 8.4. Production plan