Complementary Bibliography |
Tidd, Joe e Bessant, John, Managing Innovation: Integrating technological, market and organizational change, Wiley, 2013
Tidd, Joe e Bessant, John, Managing Innovation: Integrating technological, market and organizational change, Wiley,
Fernández Sánchez, Esteban, Estrategia de innovación, Thomson,
Antonio Davila, Marc J Epstein, and Robert D. Shelton, Making Innovation Work: How to Manage It, Measure It, and Profit from it, Pearson Education, 2013
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