Guia docente 2018_19 Facultade de Filoloxía e Tradución

Contidos

Tema	Subtema
1. Trends in tourism	a. The history of tourism b. Tourist motivations c. Describing visuals d. Using visuals Case Study: Tailor a package
2. Get the message	a. Advertising and publicity b. Maintaining a website c. Web words and collocations Case study: Improve a media profile
3. Hotel branding	a. Creating a business plan b. Brands and branding c. Hotels of the future Case study: Investing in a hotel
4. Sustainability	a. Chairing a meeting b. Tourism and community c. Ecotourism Case study: Develop an eco-resort
5.Come fly with me	a. Dealing with difficult situations b. Airport facilities c. Airport security procedures 6. Heritage
6. Heritage	a. Working as a tour guide b. Describing a herniate site c. Architecture d. Guiding expressions Case study: Design a museum exhibition
7. Managing events	a. Understanding contracts b. Event management c. Contracts and events Case study: Make a festival profitable
8. Careers	a. Interviews b. Applying for a job c. Remuneration d. Describing personality Case study: Recruit the right person
9. Gastronomy	a. Giving feedback b. Culinary tourism c- Describing food Case study: Plan a new itinerary
10. Risk	a. Dealing with crises b. Types of risk c. Risk prevention d. Adventure sports Case study: The Olympic Game