Guia docente 2018_19
Facultade de CC. Sociais e da Comunicación
Grao en Comunicación Audiovisual
 Subjects
  Company: Audiovisual and multimedia product marketing
   Contents
Topic Sub-topic
1. MARKETING INTRODUCTION 1.1. Marketing concepts.
1.2. Evolution of marketing.
1.4. Marketing relationship.
2. MARKETING STRATEGY
2.1. The strategic planning of marketing.
2.2. Marketing Plan.


3. MARKETING INFORMATION
3.1. Concept, content and applications of Marketing Research.
3.2. The process of Marketing Research.
4. MARKETPLACE AND CONSUMERS 4.2. Definition and types of consumers.
4.3. Demand.
4.4. Competition.
4.5. The nature of market segmentation.
5. MARKETING MIX 5.1. Product.
5.2. Price and Value.
5.3. Distribution.
5.4. Commercial communication.

Universidade de Vigo            | Reitoría | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | España | Tlf: +34 986 812 000