2. MARKETING STRATEGY.
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2.1. The strategic planning of marketing.
2.2. Marketing Plan.
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4. MARKETPLACE AND CONSUMERS |
4.2. Definition and types of consumers.
4.3. Demand.
4.4. Competition.
4.5. The nature of market segmentation.
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6. PRICING DECISIONS.
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6.1. The nature of pricing.
6.2. Identifing pricing contraints.
6.3. Strategies of prices.
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8. PROMOTION DECISIONS. |
8.1. The communication process
8.2. The mix of communication: advertising, public relations, direct marketing, sales promotion and personal selling.
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