De Mooij, M., Global marketing and advertising: understanding cultural paradoxes., Thousand Oaks, California: Sage,
Hofstede, G., Hofstede G.J. & Minkov, M., Cultures and organizations: software of the mind., New York: McGraw-Hill,
Keegan, W. J. & Green M.C., Global marketing., Upper Saddle River, New Jersey: Pearson Education,
Rodrigo Alsina, M., Comunicación intercultural., Rubí, Barcelona: Anthropos,
|