Guia docente 2015_16
Facultad de CC. Sociales y de la Comunicación
Grao en Publicidade e Relacións Públicas
 Subjects
  Communication: Corporate image
   Contents
Topic Sub-topic
Identity and mark

-Representation and innovation in the design of professional profiles in communication.

- Strategic and social scope of the image in the economy of the attention

- Iconic foundations of the analysis and the interpretation in communication
Seminar: Contest of *portafolios

Practices:

- Analysis of images.

- Iconography and exercises of multichannel branding

- Storytelling, transmedia and the creation of new symbols
Local communication, image and reputation. Indicators and orientations from social networks.

- The interpretation of the image. Functions in *rrss

- The speeches and the groups of interest

- The reputation and the intangible in the public communication
Seminar: Defence of practical cases of local communication for small organisations in social networks

Workshops-:
- local communication in social networks

- The social networks like extension of plans of *branding and advertising

- the communication expanded and the impowerment of the people from the evaluation of intangible. The reputation like value of corporate image
Strategic dimension and participatory vocation of the communication of the organisations.

- Reconstruction of cultures from the transparent internal communication

- The amplification in social networks of the institutional and corporate communication

- The communication in the innovation and the social transformation
Seminar: evaluation and approval of project of communication

Workshop:

- Open internal communication

- Socialmedia: Amplification and transmedia in commercial social networks

- Evolution and transformation of tendencies and citizen movements
Universidade de Vigo            | Rectorado | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | España | Tlf: +34 986 812 000