Guia docente 2013_14
Escuela de Negocios Caixanova
Grado en Administración y Dirección de Empresas
 Asignaturas
  Dirección estratégica
   Contenidos
Tema Subtema
1. Introducing Strategy 1.1 What is strategy? The concept
1.2 Strategic Management
1.3 Levels of strategy
1.4 Strategy statements
1.5 Strategic position, strategic choices, and strategy in action
2. Strategic Position 2.1 The environment
2.2 Strategic capabilities
2.3 Strategic purpose
2.4 Culture and strategy
3. Strategic Choices 3.1 Business strategy
3.2 Corporate strategy and diversification
3.3 International strategy
3.4 Innovation and entrepreneurship
3.5 Mergers, acquisitions and alliances
4. Strategy in Action 4.1 Strategy development processes
4.2 Organizing for success: strategic change
4.3 Evaluating strategies
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