The managerial function and the strategic planning |
1. Current crisis and the internationalisation.
2. The internationalisation of the company.
3. Keys for the success. |
The internationalisation of the company |
1. The importance of country brand.
2. Positioning the firm outside.
3. Integrated strategy for the internationalisation of the company. |
The plan of internationalisation and the plan of marketing |
1. Attitude and managerial orientation.
2. Process of decision of internationalisation.
3. Operative marketing: strategies and tactical for the internationalisation. |
Markets arround the world |
(*)*I_ *UEII_ *EEUUIII_ *ChinaIV_ Brazil |