| Marketing plan |
2.1. Outlining a marketing plan
2.2. Marketing audit and analysis (SWOT, PESTEL, FIVE FORCES)
2.3. Objectives
2.4. Writing a strategy
2.5. Planning and discussing the marketing mix
2.6. Budget
2.7. Executive summary |
| Exhibitions and events |
4.1. Booking a stand
4.2. Dealing with visitors
4.3. Networking at a social event
4.4. Writing a follow-up e-mail |
