Guia docente 2013_14 E. U. de Estudios Empresariales

Grao en Comercio

Subjects

Empresa: Fundamentos de mercadotecnia

Learning aims

english

Expected results from this subject

Typology

Training and Learning Results

To know and realize the social dimension of the economic activity, the dynamics of the social relations and the distinct cultural realities that configure the trade, the society of consumption and the lifestyles.

know

Know the aims, functions and instrumental technicians of the different *subsistemas of the organizations, as well as the existent relations go in they #since a perspective of approach of systems.

know

Know and understand the relation between the strategic marketing and the strategic management from a market orientation perspective, as well as its relationship to design, concepts and tools of marketing, objective and strategies that will deploy in the integral plan of marketing.

Know How

Spoken and written communication skills, so much in the official tongues of the his community how in the foreign tongue chosen (English, French or German).

Know How

Capacity of learning, autonomous work and planning and organization of the work.

Know be

Capacity to apply the theoretical and practical knowledges purchased in the academic context. Especially, to apply multidisciplinary knowledges and reasonings.

Know How

Leadership and work in group capacity.

Know be

Attention to the detail, accuracy, motivation by the continuous improvement.

Know be

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