Guia docente 2013_14
Facultad de CC. Sociales y de la Comunicación
Grado en Publicidad y Relaciones Públicas
 Asignaturas
  Producción publicitaria en la web y multimedia
   Fuentes de información
Anderson, Christoffer et Alt., Mobile Media Applications – from concept to cash, Wiley.,
Berners – Lee, Tim, Weaving the web. The past, Present and Future or the World Wide Web, Orion Business Book,
Bentley, F and Barrett, E, Building Mobile Experiences, Mit Press. USA,
Burdman, Jessica, Colaborative web development, Addison Wesley,
Chaleat, Philippe –Charnay, Daniel, HTML y la programación de servidores, Eyrolles. Ediciones gestión,
England, Elaine –Finney, Andy, Manging Multimedia, Addison – Wesley,
Monk, C, Designing Business” Multiple Media, Multiple disciplines., Adobe Press,
Klopfer,E and Haas, J, The More We Know NBC News, Educational Innovation, a, Mit Press. USA,
Kraut, R.E. and Resnick,P, Building Successful Online Communities Evidence-Based Social Design, Mit Press. USA,
McConnell, Steve, Software Project Survival Guide, Microsoft Press,
Murray, J, Inventing the Medium” Principles of Interaction Design as a Cultural Practice, Mit Press. USA,
Nielsen, Jacob, Designing web usability, New Riders Publishing,
Rheingold , H, “Net Smart. How to Thrive Online”, Mit Press. USA,
Postigo, H, The Digital Rights Movement The Role of Technology in Subverting Digital Copyright, Mit Press. USA,

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