Guia docente 2013_14 Facultad de Ciencias Empresariales y Turismo

Contidos

Tema	Subtema
Module 1: marketing	lexical input: marketing, general concepts, the 4 p’s, market research, segmentation, promotional tools, online marketing Communication: oral presentations 1.Planning and Getting Started: Audience, structure, language
Module 2: brands	Lexical Input: concept, brand management, e-branding, piracy, logos. Communication: oral presentations 2.The Middle of the Presentation: Holding the Audience’s Attention, Organizing your Ideas, Listing Information, Linking Ideas, Sequencing
Module 3: advertising	Lexical Input: ways of advertising, media/ methods, outdoor advertising, preparing a radio commercial and an advertorial, analysing advertisements Communication: oral presentations 3. The End of the Presentation. Summarizing and Concluding. Questions and discussion