Introduce students to the skills of research, filtering and interpretation of large quantities of information in order to design and implement a marketing strategy at an international level.
know
Know How
A1 A3 A4 A5 A6 A8 A13 A15 A16
B1 B2 B4 B5 B7 B9 B10 B15 B16 B17 B18 B19
Take the most efficient decisions about the sales policy of a company, at an international level, bearing in mind the marketing mix variables.
know
Know How
A1 A3 A4 A5 A6 A13
B1 B2 B3 B5 B7 B8 B9 B13 B15 B16 B17 B18 B19
Encourage students to be conscious of the differences between consumers at an international level with regards to habits and attitudes, in order to design the most appropriate strategies.
know
Know How
A4 A5 A13 A16
B1 B2 B3 B5 B7 B8 B9 B10 B13 B18
Universidade de Vigo
|
Rectorado |
Campus Universitario |
C.P. 36.310 Vigo (Pontevedra) |
España |
Tlf: +34 986 812 000
