Guia docente 2012_13
E.U. de Estudios Empresariales
Grao en Comercio
 Materias
  Planificación de recursos de información integrados
   Bibliografía. Fontes de información
Álvaro Gómez Vieites y Carlos Suarez Rey, Sistemas de Información. Herramientas prácticas para la gestión empresarial., RA-MA Editorial.,
Steven Alter, Information Systems, 4th edition, Prentice Hall Editions,
Paige B., Business Driven Information Systems., McGraw-Hill/Irwin; 3 edition,
Valacich, J., Information Systems Today: Managing the Digital World., Prentice Hall; 4 edition.,
Stair, R., Principles of Information Systems. A managerial approach., Boyd & Fraser,
Efrain Turban et al., Decision Support and Business Intelligence Systems, 8th edition, Prentice Hall Editions,
Halligan B., Inbound Marketing: Get found using google, social media, and blogs., John Wiley and Sons,
Porter, M. E., Strategy and the Internet, Harvard Business Review, 79 (3), pp. 63-78.,
Shapiro C.; Varian, H., Information rules: a strategic guide to the network economy., Harvard Business School Press,
Solis, B., Engage, revised and updated: The complete guide for brands and businesses to build, cultivate, and measure success in the new web, John Wiley and Sons,

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