Guia docente 2012_13 Facultade de Ciencias Empresariais e Turismo

Contenidos

Tema	Subtema
Module 1: Marketing	- Lexical Input: marketing, general concepts, the 4 p’s, market research, segmentation, promotional tools, online marketing - Communication: oral presentations 1. Planning and Getting Started: Audience, structure, language.
Module 2: Brands	- lexical Input: general concept, brand management, e-branding, piracy, logos. - Communication: Oral presentations 2. Holding the Audience’s Attention, Organizing Ideas, Listing Information, Linking Ideas, Sequencing.
Module 3: Advertising	- Lexical Input: ways of advertising, media/ methods, outdoor advertising, preparing a radio commercial and an advertorial, analysing advertisements - Communication: Oral presentations 3.The End of the Presentation: Summarizing and Concluding, Questions and Discussion.