Module 1: marketing |
lexical input: marketing, general concepts, the 4 p’s, market research, segmentation, promotional tools, online marketing
Communication: oral presentations 1.Planning and Getting Started: Audience, structure, language
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Module 2: brands |
Lexical Input: concept, brand management, e-branding, piracy, logos.
Communication: oral presentations 2.The Middle of the Presentation: Holding the Audience’s Attention, Organizing your Ideas, Listing Information, Linking Ideas, Sequencing
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